On Glocal

I have heard this term Glocal often and have wondered what they mean by it. Think Global, build local! What do you really mean by that?

So continuing from the last post I wrote; a phone got lost and we found it using iCloud. While iCloud is a global platform and had a huge role to play, in helping us locate the phone; it would have been good for nothing if the phone had been switched off. Here is where the local knowledge comes to play.

This boy had put his phone inside a bag and left it in the locker. His knowledge of the local scenario prompted him to put a lock on the bag. Now, normally, had a theft occurred the phones would have been switched off immediately. In this particular case, since the bag was locked it was not possible for the robber to even know that there was a phone within. This small lock bought us sufficient time to track down the phone and retrieve it. A fine example of Glocal.

Although you may build for a global reach, the local knowledge is essential to make sure that the impediments on the execution level can be overcome.

Think Global, build local.