Behaviour
It is easy to use human behaviour against them
I get some of the best quotes once I have stopped recording the podcast. It is as if they are finally free to speak. I am almost always left saying why the fuck did you not say that when I was recording.
One of the speakers mentioned an experiment that researchers performed with elevators. To bring down the energy use in the building due to elevators, they increased the time taken for the doors to close. From the normal 5 seconds, they increased it to 22 seconds and saw a 33% drop in lift use.
We are using people’s nature against them to get the desired outcome. That is how we are going to save ourselves from climate change!
I saw another image on security researcher Rachel Tobac’s Twitter feed.
Can you guess the code for this door using this image?
You can get the smartest protection for your house, but if you are not smart, no lock can protect you. Your behaviour defeats you.
The study of using human behaviour against themselves is called Marketing.